Winter Super Heroes!

Sanofi's brands take on colds.

For Winter we needed to convince symptom sufferers to use multiple products to treat their symptoms and to be proactive in staying ahead of the progression of a common cold.


We knew we could help our shoppers take on the Winter season with our team of Sanofi products, specially selected for the treatment and prevention of symptoms.


Take on Colds with Winter Super Heroes used each key product as a super power all of its own to help the cold sufferer. The campaign execution used a dramatic and modern design for visibility and stand out in store while incorporating bold colour coding helped to simplify differentiating between the multiple participating products



Biscuit meets Dessert

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