Family is everything

New Zealand's most awarded winery.

Our brief was to put family at the heart of a family run wine business and to put Villa Maria wines onto shopping lists and talked about at dinner tables. 


In a competitive category dominated by large players  and discerning buyers we needed to create awareness and an emotional connection to Villa Maria beyond being renowned as “New Zealand’s Most Awarded Winery”


Arc executed the campaign with a series of brand stories supported by striking black and white photography to translate the core brand essence of family, quality and innovation. The various brand stories built an interesting and engaging narrative for the shopper at various touch points to ensure Villa Maria was in their consideration set.




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