Our brief was to initiate a conversation between the Pharmacist and the shopper about kids bone health by being disruptive and engaging when the shopper was instore.
We knew Mums are heavily influenced by GP’s, friends and family, mid wives and Pharmacists to feel safe in their decisions around making sure their children ‘grow big and strong’. Therefore the campaign needed to talk to the Pharmacist as well as the Shopper in order for the product to be top of mind.
‘Grow up big and strong'.
By utilising the fun character of Sunny the Dinosaur, we not only created an eye catching display in store that was impossible to miss - we also caught the attention of our very young audience who immediately loved the appeal of Sunny.