Arc was tasked to launch the next biggest partnership of two great brands coming together as one. Arnott’s, with LION, brought to consumers Iced Coffee Slice inspired by Dare, and TeeVee Snacks Choc Milk inspired by Dairy Farmers. Arc introduced the partnership instore and beyond.
Drink The Biscuit was a memorable way to announce the arrival of the two products. Arc built and curated sumptuous visuals created by photographing the packs, creating detailed CGI versions and then superimposing the liquid effects on top of each making it look like the packs were literally filling up with the LION milk drinks.
A detailed process that showcased the products driving mass appetite appeal and eye-catching visuals, proving a real show stopper instore. The perfect vehicle to drive talkability and increase significant levels trial of the two NPDs.