To combat the highly competitive innovation within the sweet biscuits category, Arnott’s brought their finest culinary skills to reinvigorate their most iconic family biscuits.
Introducing the Iconic Desserts Platform, Arc‘s creative celebrated the taste credentials of the most delicious match made in heaven; classic Arnott’s biscuits that were mixed with the flavours of classic Aussie desserts.
‘Arc‘s creative celebrated the taste credentials of the most delicious match made in heaven'.
Our decadent visuals were designed to make mouths salivate. Working collaboratively with our wider agency, we developed and curated the campaign visuals by photographing the packs on angles with the correct lighting matching the delicious biscuits flying out of the packs which were also a combination of photography and CGI effects. Each of the delicious inclusions were painstakingly photographed and retouched before being dropped into the image. A detailed process that resulted in Arc creating all 4 new flavours all exuding endless appetite appeal.